What Is Digital Marketing?

In the last decade, the reliance on the Internet has certainly changed the way in which business is connected. It is clear to most business owners that without an online presence, your business is really missing out on a major of marketing, advertising, and success. Nowadays, anyone who is anyone keeps their own blog, social media platform, and of course a website. If you are a business owner and you do not have a website, you are neglecting to market yourself in the most effective way. That is why it is critical for every business to not only build a site for themselves, but also reinforce its presence through digital marketing.

What is digital marketing? And, how / why is this kind of advertising so important to a business? Let's consider these important elements of online strategizing:

What is digital marketing?

In its very essence, this kind of advertising conjoins the promotion and advertising in an online platform. The basic principles, values, ad tactics of traditional marketing are still at the core of this innovative phase, there is a seemingly more insightful guise into the consumer behavior and target demographic. This digital promotion possesses all kinds of internet marketing, however it focuses on digital media. SEO is only one kind of digital marketing tactic.

The way in which digital promotion is enforced is another interesting property. Various sources can be utilized to promote products and services of a business, including websites, mobile devices, instant messages, and SMS among many others. In addition, the digital nature of this kind of marketing is considered as one of the most cost effective means of advertising.

Two kinds:

Push digital marketing: Just as the name suggests, push marketing is directed to push the advertising information directly towards the target clientele. Often times, marketers will initiate the push marketing through email, RSS, or SMS, really targeting the receiver or clientele with a personalized message. This means is also powerful in that it is easy to track, monitor, and measure the relative efficiency of the marketing.

Pull digital marketing: The pull method of marketing is aimed at garnering customers to come to you. The marketing for this means will be communicated to compel the individual to make a call to action or come visit your business. The most obvious or pervasive example is a web page, website, or any other Internet based medium. While this means of digital advertising is not as easy to personalize or track, it is still effective and powerful nonetheless.

How to Erase Credit Card Debt

In order to erase credit card debt you are taking on a big challenge. You have probably come to this point after the debt on your credit cards has made your budget impossible to handle. The credit card companies send you pre-approved cards without your knowledge offering you a card without any charge for purchases for a certain period of time. It just happens to be around Christmas time or some other holiday and you could use some unexpected extra money, so you charge a few things which lead to many more. Next thing you know, you've reached the maximum on the card and it is time for the percentage to kick in. Now you owe much more than you expected and you're not sure how to get your budget back in line.

You've heard about consolidation of debt to erase your credit card debt but you do not know much about it. The truth is you can do this yourself without paying someone else by reassessing your assets and liabilities and then setting aside a specific amount of money each month to pay towards getting yourself out of credit card debt. This will take determination and some sacrifices but in the long run it will be worth it. You will feel satisfaction in yourself and your efforts when you can look at your checking account and there actually is some money in it after you pay your bills.

Negotiating with your creditors is the hard part. Some credit card companies are willing to work with you to erase credit card debt so that they get most of their money back, but others will not be so cooperative. This is when some people will turn to a third party such as a debt consolidation service. If you choose this course of action, it is important to make sure that the company is reliable. You can do this by contacting the Better Business Bureau who will give you all the information you need to make an intelligent decision regarding which company will best suit your needs. The problem with these debt consolidation companies is that they make statements that they can not always back up. It usually comes down to them trying to sell you their special program which you have to pay for before they'll help you.

The better course of action is for you to take charge of your finances and work towards paying your debt with a positive attitude. This will go a long way in helping you in your negotiations with your creditors. If your creditors feel that you really want to pay off your debts and are not just trying to find some way out of paying them, they will be more willing to try to accommodate you in your attempt to do the right thing. It may take a few years of cutting down your spending habits but it can be done. You should sit down and make a detailed plan as to how you can cut your spending and which credit cards needs to be paid off faster than others.

Another option is to move some of your credit around from a credit card with a high interest rate to one with a lower interest rate. This is called a balance transfer and will help with your monthly budget. Any extra money you receive such as a tax return or an inheritance should be applied towards the paying down of your credit card debts. If you apply yourself to erase your credit card debt, you will find that you can do this without having to pay some third party to assist you.

The History of Online Shopping

The internet is a fantastic and useful tool. With a click of our mouse we can read today’s news, play an online game and if we wish shop to our hearts content. But when did it all start? What is the history of Online Shopping and what does it mean to shop online?

Online shopping is the process a customer takes to purchase a service or product over the internet. In other words a consumer may at his or her leisure buy from the comfort of their own home products from an online store. This concept was first demonstrated before the World Wide Web was in use with real time transaction processed from a domestic television! The technology used was called Videotext and was first demonstrated in 1979 by M. Aldrick who designed and installed systems in the UK. By 1990 T. Berners-Lee created the first WWW server and browser, and by 1995 Amazon expanded its online shopping experiences.

The history of Online Shopping is amazing. Gone are the days of waiting in traffic and working our way through overcrowded stores. All we need is a computer, bank account, debit or credit card and voila freedom! From books, to cosmetics, clothing and accessories to name a few, shopping online is the answer to the 21st century. Simply find the website that offers the objects of your desire, price and delivery terms and in a matter of a few days your purchase is at your door. The advantages and convenience are obviously predictable as we are offered a broader selection, competitive pricing and a greater access to information in regards to our purchase. Online stores are usually available on a 24 hour basis, and permit consumers to shop at their leisure without any traveling and outside regular business hours!

Another point to take into consideration is that when the internet was first conceived it was not with the ideal that it would change the way we shop. On the contrary the web was created as a tool for communicating, which in time let to the convenience of shopping virtually. The history of online shopping by itself symbolizes the change in our society and has by now become a service used by business and regular shopper all over the world.

Shopping online is easy, fun and secure and has for many taken the place of the Saturday afternoon window shopping at the mail. Still considered as a fairly recent phenomenon, online shopping has without a doubt made the life of countless consumers easier and more convenient. May it be for a home loan, buying car or ordering your weekly groceries, the web has forever changed our outlook on shopping.

The history of online shopping shows to all that a good idea, great presentation, and a desire to offer the best to your customers can make a dream come true. Now considered tried and true, it will be interesting in the next 20 years or so to see where the History on online shopping will take us!

Top Ten Reasons to Start an Online Business at Home

There are currently over 24 million people working from home and each and every day the list grows larger. Everybody makes the decision to work at home for a large variety of reasons; Here are some of the most popular.

10. Be your own boss.

Within the high pressure working conditions found in the cut throat modern office environment today, employees are taking a stand and walking away from the stressful life they are placed under. To work for yourself gives you total freedom and the drive to succeed.

9. No Alarm Clock

No longer do you have to report to your office at 9.00am, you can choose your own hours. Release the stress and tension and throw that alarm clock to the wall.

8. No morning and evening commute

Save all those hours spent traveling to and from work, plus save on those high gas prices and lower your car maintenance costs.

7. No business start up expenses

All you need to work from home is your computer and an internet connection, no business office rent to pay, no expensive outlay, no staff.

6. Nothing too Complicated

Business employees in today's modern office are usually highly trained in computer internet technology, this experience makes it far easier for you to adapt to an online business set up at home.

5. Work from Home or Anywhere in the World

Once you have set up your online business to run on autopilot you have the enviable position to be able to just log in and check your internet accounts from anywhere.

4. Travel & Vacation to Suit You

No longer do you have to go crawling to the boss, unfortunately seeking some time off. Now you can escape whenever and to where you please.

3. More Time with the Family

Employees today complain that they are spending long hours at work, coupled with very long commutes to and from the office. All of this time takes them away from their family and friends. By working at home you have the added benefit of seeing your children grow up and releases more time for fun and relaxation with friends.

2. Opportunity to Increase Earnings.

There is nothing to compare with the chance to earn money by running your own business. With everything in life, the harder you work, the greater the rewards. Obviously there is no guarantee as to the amount of money your can earn on the internet, in all business ventures some people will earn more than others. However it is interesting to note that whenever those lists of the world's richest people are compiled, not one of them is ever an employee. They are always business owners.

And the Number 1 reason to start your online business is:

To be Happier.